Build Trust with a Verified Mark Certificate (VMC)
A Verified Mark Certificate (VMC) is a type of digital certificate designed to enhance email security and trust by associating a brand's logo with its emails. It works in conjunction with the Brand Indicators for Message Identification (BIMI) standard, which allows logos to be displayed next to the "sender" field within an email. VMCs verify that the logo appearing in an email genuinely belongs to the sender, boosting brand recognition and email engagement rates.
VMCs provide a visual cue that instantly reassures recipients of the email's legitimacy. This not only enhances the security of email communications but also builds a stronger bond between brands and their customers. The presence of a VMC acts as a trust anchor, signaling to the recipient that the email is not just another piece of spam but a genuine communication from a trusted source. Organizations can significantly reduce the risk of falling victim to phishing scams, thereby safeguarding their reputations and fostering a more trustworthy online environment.
